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Why decisions can never be data-driven

Today, I posted this article on our business home page: https://yourbigdatamindset.com

Not only politicians, but also managers tend to ignore facts that don’t support their viewpoints.

A newly released research project reveals that politicians ignore facts that don’t support their viewpoints, but speak against their viewpoints and political beliefs. The results come from a survey conducted by Aarhus University, Denmark based on a sample of nearly 1000 politicians. The more facts that are presented to the politicians, the more strongly they tend to defend their stance. The results were created from experiments and undermine the general assumption that facts are convincing – more facts are even more convincing.

Our research shows that this is not only a problem among politicians, but all decisions-makers are in that risk zone of rejecting facts by interpreting facts incorrectly. In a Big Data era, it is unfortunate to experience that the human (cognitive) factor overrules the technical progress. Knowing becomes a question of believing, which sidetracks science in human decision-making and reasoning. Mindsets (Emotions and attitudes) are therefore very important factors to consider when managing with Big Data. It undermines the concept of data-driven decision-making, which urges us to ask how can we then use Big Data in a valuable factor in modern management – post-rationalization?

There are plenty of examples showing that managers recruit and hire people based on their immediate impression of the candidate and gut feeling. All the testing that follows is only used to build a solid argumentation for what feels right to to manager.

Yet another reason to take the human factor into consideration in Big Data management is that decisions can never be data-driven. They are mindset-driven!

Professional Development in Atlanta #AOM2017

Transform you business with Big Data – but mind the mental gap

The Academy of Management Annual Meeting will take place on August 4-8. This is the time where around 10,000 management academics and professionals meet to share their insights and knowledge. Luckily, I will attend this year too with one of my co-authors, Per Østergaard Jacobsen from Copenhagen Business School. It is the time to meet with colleagues from the rest of the world.

On Saturday, August 5th, 12:15-2:15 p.m. in Hyatt Regency, Hanover Hall f, Atlanta, US,

MOCs teaching in the Rough will offer roundtable sessions and interactive dialogs around the theme of management, organization, and cognition. Personally, I prefer these interactive sessions to ordinary paper sessions, where you just present with no time fo proper feedback or dialog.

For more info about the session click here

This year, I hope to attract curious minds and discuss with peers how we can use digital technologies in management training to trigger disruptive learning and business transformation with digital technologies and Big Data. The PDW is based on the research and hundreds of tests we have conducted with managers to write our book: Disrupt your mindset to transform your business with Big Data.

At the workshop I explain why a cognitive perspective is relevant and give empirical examples of how different mindsets influence big data strategy. Participants will then see how our online test can spur managerial mindset disruption, which can be a precondition for creating value with Big Data. We end with a dialog of how to use cognitive online testing for coaching and facilitating management learning in the digital age.

I hope to see you in Atlanta. It will be a great opportunity to boost your managerial practice and organization and expand you vision and professional network.